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Graphic design is the applied art of arranging image and text to communicate a message, or facilitate understanding. It may be applied in any media, such as print, digital media, motion pictures, animation, product design, packaging, and information signs. Graphic design as a practice can be traced back to the origin of the written word, but only in the late 19th century did it become identified as a separate entity. "Imagination is more important than knowledge."(Einstein)